ThinkWhite Diary
Why are cheap clothes actually expensive?
Are cheap-looking clothes really more economical? We examine the fashion industry's accelerating consumption cycle, its...
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Where Do Our Donated Clothes Go?
Do the clothes we donate actually reach those in need? Ghana's Kantamanto Market reveals the...
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It's not the price you see, it's the cost you don't.
Why is sustainable fashion more expensive? What is the true cost of a T-shirt?This article...
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The Same Lyric Every November: Black Friday Discounts Are Amazing
Every November the same chant: “Don’t miss it!” “Last chance!” “Buy it now!” But now,...
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A Thousands of Years Old Story Is Being Rewritten
Cotton is one of the oldest fibers in human history. It comes from the earth...
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The Important Thing is to Be on the Road!
A new economy is emerging in the world. One that doesn't consider profit alone as...
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Plastic-Free July: Small Steps, Big Changes for Our Nature
Even today, plastics in the polar regions and oceans threaten our world. Eight million tons...
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The Paradox of Choice
This concept was popularized by American psychologist Barry Schwartz in his book “The Paradox of...
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Minimalist Clothing: Is Less More?
The minimalism trend has been gaining popularity in the fashion world lately. Minimalist clothing aims...
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How Should We Care for Our Linen Fabric Clothes?
Linen, with its natural and breathable texture, is a preferred material for both clothing and...
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